If you want your business to show up when customers search for services “near me” or in your city, your Google Business Profile (formerly Google My Business) is your most powerful free tool. An optimized Google Business Profile can help you rank higher in local search, attract more customers, and outshine your competition.
At MaKe7 Consulting, we’ve helped dozens of clients grow their local reach with simple, proven Google Business Profile strategies. Here’s how you can do it too:
Claim and Verify Your Google Business Profile
First, make sure you’ve claimed your business on Google Business Profile. Google will send a verification code by mail, phone, or email to confirm you’re the owner.
Complete Every Section
Fill out every available field on your profile:
- Business name, address, and phone number (must match your website and other listings)
- Hours of operation
- Website URL
- Business description
- Categories and attributes (like “women-led,” “wheelchair accessible,” etc.)
The more complete your profile, the more likely Google is to trust—and promote—your business in local results.
Add High-Quality Photos and Videos
Profiles with photos receive more clicks and calls. Add:
- Logo and cover photo
- Pictures of your location, products, services, and team
- Short videos showcasing your work
Keep visuals up to date for the best results.
Collect and Respond to Reviews
Google reviews are crucial for local SEO and customer trust.
- Ask happy clients to leave honest reviews (provide a direct link!)
- Always respond—thank reviewers and address any concerns professionally
A steady flow of positive reviews boosts your ranking and reputation.
Post Regular Updates
Use the “Posts” feature to share:
- Special offers and promotions
- Announcements and events
- New products or services
Posts keep your profile active, provide fresh content for Google, and encourage customer engagement.
Use Keywords in Your Description
Naturally include relevant keywords—like your services, location, and specialties—in your business description and posts.
Example: “Family-owned flooring company in Orlando specializing in carpet installation, hardwood, and tile.”
Add Products and Services
If relevant, list your main products and services. This helps Google match your business with specific local searches.
Keep Your Information Updated
Update your hours for holidays, new contact info, or any changes to your business. Outdated info can hurt your ranking and confuse potential customers.
Track Performance with Insights
Google provides analytics to track:
- Profile views
- Search queries
- Website clicks
- Calls and direction requests
Review your Insights regularly to see what’s working and adjust your strategy.
Conclusion
Optimizing your Google Business Profile is one of the easiest, most effective ways to boost your local SEO—helping new customers find you and trust your business. Want help setting up or optimizing your profile? Contact Us!
